There is such a thing as over advertising, lets call it Overtising. I know there is a whole industry of people out there that will tell me that there is no such thing but I believe there is. The biggest offenders are the TV Networks closely followed by the commercial radio stations. I am interested to know from all you high flying businessmen out there, does your market research on the effectiveness of your advertising cover the detrimental effects of Overtising? I would be confident that this is not measured, but I believe it should be.

As I sit here the local Channel 9 is running the six millionth add about the new upcoming show called “Underbelly”. A show I had a mild interest in watching until the basic plot had been played out every five minutes since early December. I am now a guaranteed non watcher of this show simply as a form of protest against the overtising policies of channel 9.

You may well sit there with your uni mouths and tell me that I will still watch the show, or by the product even though I don’t want to but I promise you, there is an ever growing group of people out there who are fully aware of the advertising machine and we are going to vote with our feat. If the advertises continue to bombard us with continuous crap adds you can rest assured that you face a certain death in the market place. I now purposely avoid purchasing products that are Overtised…. Join me in this protest.

What products or TV shows are on the Overtised blacklist for you?