Archive for May 9th, 2008

May 09 2008

Delayed release

Published by SJ under General

I have never quite understood the benefits of releasing a new product in stages around the world. A recent example of this is the Iphone.

Why has Apple delayed the release of the Iphone in Australia? It was released too much global whoo haarr in June 2007 into the US market. A few months later it was released in Europe and has slowly been released around the world. Australia and Canada are still to see this phone “officially”. How is poor old Canada travelling? they are on the same continent as the manufacturer and they still have to smuggle them across the border like second class scumbags. They truly are the USA’s bitch, much the same as New Zealand is Australia’s.

I can understand a staggered release if there is an undersupply issue caused by manufacturing ramp ups, but this product is now 12 months old. Surely manufacturing processes are at a point where they can handle the additional output of a couple of small population based countries.

The whoo haarr of the Iphone has now worn off in my opinion. The recent releases of Ironman and Grand Theft Auto 4, both in same day worldwide releases, has highlighted in my eyes that you can’t beat worldwide buzz. Sure they will still try and make a big “Aussie” release of the Iphone and it will still probably sell well, but I doubt they will move as many units as they could have had they realeased the phone in say, August last year, when the buzz was rampant.

You suck Apple, and so does your mate Forrest.

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