Aug 28 2008
PKF – Smoke screen?
I see a story in the news today about Cronulla sharks sponsor PKF, who are an accounting firm, reviewing their sponsorship of the club. Their concerns appear to be that they have sponsored Cronulla and intern Cronulla is to blame for Greg Bird’s apparent attack on his girlfriend. While Bird has been charged and it appears likely that he is goneski again the old adage innocent until proven guilty appears to be goneski too.
PKF have stated that “Our brand and image are everything. Quality and respect – it’s hard to keep talking to staff and clients about this if we don’t stand by it”
Yes, that’s what you should be concerned about! I have heard it all now, a bunch of accountants concerned about quality and respect. Where would those two lie in respect to an accounting firm I ask?
Quality. WHAT? you treat people real nice as you rip them a new one?
Respect, last time I checked accountants are below used car salesman on the respect scoreboard you bunch of self absorbed walking abaci.
Scenario 1. Tell the truth PKF. You are using this as a great free bunch of sponsorship in the media and you are strategically taking advantage of the free publicity.
Scenario 2. Tell the truth PKF. You paid a bit much for that sleeve sponsorship, hard times have hit and you want to get out. A couple of the senior partners have spent to much on purchasing the 52 foot sports-fisherman and the extensions to the house may have been a little unnecessary. Tell the truth PKF, you want to cut your losses and Greg Birds timing couldn’t have been better.
What about you, do you think that a footballers off field folly can really effect the “respect” or perceived “quality” of a sleeve sponsor? or has PKF got ulterior motives?
