We are coming up to the Christmas period and I am fairly certain that the normal road safety ads are just around the corner. No matter where you live in this country there will be a number of messages provided to us through the media, some of which being.

Don’t drink and drive
Don’t speed
Don’t drive tired

My question refers back to the statement above “No matter where you live” you will hear basically the same message. Yet each state (and possibly territory) is spending individual state dollars to create marketing campaigns to ‘educate’ us about these subjects. This doesn’t make a lot of sense to me. The only people who win out of this are the multitudes of companies around the country earning money creating slightly different marketing campaigns.

I doubt an anti speeding ad would work differently in NSW as it would in WA (happy to hear arguments to the contrary). Based on this assumption I think that the states need to come together (would take 2 hours) and decide which messages they want to spread this year. Then pool their cash and pay ONE company to come up with a national campaign.

The end result would still be a suitable marketing campaign and a little more money for the states to spend on other pressing matters.