Golf club manufacturers are in trouble. About 6 years ago they reached the absolute peak of their possible performance within the rules of the game. Head size, material weight, composition have all been tweaked and peaked. Like the last electron restricting Moore’s law from continuing, golf club development is at its zenith.

But those crafty kids at the golf companies aren’t done and dusted. They have at least one little gem up their sleeve.

Read this

Apparently the humble drive can make you deaf. The “sonic boom” from a modern day driver connecting with the ball is a clear and present danger.

Never fear, Callaway has developed the new FITQ driver has the added Q benefit. Q for quiet.

This will do me, one of the best marketing ploys I have seen in some time.

I recently played a game of golf using my 15 year old metal driver and found it difficult to hit a decent drive (more than likely due to skill). However I made the decision to blow the budget on a Taylor Made r7 limited driver (Sergio Garcia Spec) with all the bells and whistles. I played another game and while I am still rather rubbish at golf I did feel the drives I hit solidly were far better than would have been with the old driver. Now a few days later the golf companies are telling me my new driver is no good and may make me deaf.

I have put my order in for the Sergio Garcia spec ear plugs with the local golf store and have my name on the short list to gain access to the new r7 Silent when it goes to market…. Thank goodness.