Jul 12 2010
Lleyton loses come on
A good giggle was had by me yesterday when I read that Leyton Hewitt had lost a legal battle for the trademark ‘Come On’.
Apparently in 2004 a Brisbane chap called John Shiels registered ‘Come On!’ and accompying fist pump with the intention of creating a mark “representative of all Australian sports people.”
Whilst Leyton and his team thought that they should have the rights to this because ‘Come On!’ is associated with the tennis star in the eyes of the public the decision suggests that just because he has been doing it for a long time doesn’t mean he owns it.
As far as I can tell Lleyton will need to come up with a new catchphrase or pay a royalty fee to Mr Sheils. GOLD!
He could be in the middle of the biggest game of his career against Roger Federer, fighting back from 2 sets to nil down, and a sensational cross court shot results in the normal Leyton “Come On!” only now he will have to pay a fee!!
What about when he is at home with the wife and he pulls of some bodacious boning and gives a bit of a “Come On!” will Mr Shiels have lawyers staged outside the Hewitt homestead ready to jump in with a cease and desist order for inappropriate use of a trademarked catchphrase?
I sure hope so! Bec would be loving it!
It does seem a bit niffy that some no name niff nuff can trademark an action that a national sportsman coined. Optunistic unfairness perhaps? But then again Lleyton is hardly short of a dollar so it may be just a case of alls fair in sport and war.
I will now be keeping my eye out for catchphrases I can steel….. I mean trademark.




