Feb 05 2008
Overtising
There is such a thing as over advertising, lets call it Overtising. I know there is a whole industry of people out there that will tell me that there is no such thing but I believe there is. The biggest offenders are the TV Networks closely followed by the commercial radio stations. I am interested to know from all you high flying businessmen out there, does your market research on the effectiveness of your advertising cover the detrimental effects of Overtising? I would be confident that this is not measured, but I believe it should be.
As I sit here the local Channel 9 is running the six millionth add about the new upcoming show called “Underbelly”. A show I had a mild interest in watching until the basic plot had been played out every five minutes since early December. I am now a guaranteed non watcher of this show simply as a form of protest against the overtising policies of channel 9.
You may well sit there with your uni mouths and tell me that I will still watch the show, or by the product even though I don’t want to but I promise you, there is an ever growing group of people out there who are fully aware of the advertising machine and we are going to vote with our feat. If the advertises continue to bombard us with continuous crap adds you can rest assured that you face a certain death in the market place. I now purposely avoid purchasing products that are Overtised…. Join me in this protest.
What products or TV shows are on the Overtised blacklist for you?
Shirvy overtising definitely exists, and i too dislike it. But i can almost guarantee you that for the dozen people it turns off, it’ll turn on another 50.
I think we need more of those 1900 phone number commercials in a viewing slot that i’m awake to see. You know…the ones with the bikini girls saying CALL ME.
They’re always on so late and i have to tape them to get the number for Svetlana. She keeps changing it one me! She’s my favourite Russian.
I’m also partial to Ming Ming from Thailand. Last time we spoke she was telling me about her poor excuse for a son who beats people up over the internet….sad really. Then she made some gagging noises said THANK YOU
….then she gave me a cookie!
Tampons thrush medication & weak bladder pads, we know that you girls need them but does the colour of the pack really influence where you spend your dollar.
Toy adds on nickleodeon also suck.
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Yes, those particular adds are very annoying and cringeworthy. Toy adds are not a concern for me yet, maybe one day.
SJ
SJ, looks like I’m the 1st to respond to this topic. Perhaps you’re not picking the correct subjects to generate high interest.
Overtising is definitely measured. Vendors do not want to pay for a single extra slot that wll not return incremental sales. There is theoretically a point in advertising where any additional exposure brings in less return than the cost of the ad. I could graph it for you if I thought your audience could read a graph.
I am going to watch underbelly so that I can laugh at the Australian “mafia” in comparison to the Triads!
By the way, I may not be on-line much today I’m off to purchase a rug!
Just counted a total of 12 adverts on this page alone – has an overtising event occurred? Off to play some party poker, gota go!
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Good you counted 12. That means that you are subliminally absorbing the other bunch of adds that are on this page that you are unaware of. These adds do not block out the content you come for. I will se you on Party Poker later tonight then, get ready to have your wallet removed through your bottom.
SJ
I work in a highly advertised corporation (our products) and the common theory spoken about is that you can never have to much advertising. I am not sure if this is true personally, it just seems to be the feeling in the conference rooms. Not much attention is paid to overtising as you call it. I don’t put much credence in IASM’s comments as the things he discusses are not of concern to any of our people. All publicity is good publicity, no mater how you try and measure it.
Rob (B for boring), next time you go into the conference room, just stick to your job; empty the bins, tidy up the chairs & wipe down the table & STOP eavesdropping on the people like me with important jobs!! It is only confusing you!
“All publicity is good publicity..” I’m sure the companies with lower than expected profits this last quarter would tend to disagree with you, you SIMPLETON!!
Marteeen, nice insights & observation for a bus-driver!
Go and get the rug for your bald spot mate and leave us in peace. I like your thoughts on quarterly profits. My company has just reported another record quarter so there must be method in our “simpleton” madness.
Rob (B for boring), the only bald spots I have are on the rear tyres of my BMW!!
I hope, for your sake, that your company is very unique & the profit-sharing arrangements extend down to the cleaning staff.
For the idiots who didn’t get the rugs reference…. I was referring to the rugs-a-million sales that are always advertised!!
gee and I thought you were really really really going to buy a rug. I was hoping to get your old 1 on ebay for my van.
Bald spots on your tyres ….another person of Asian heritage that can’t drive! Or were you doing burnouts and donuts?
WELCOME TO THE BEVAN CLUB!!!!!
Or could it be that your fabled magical job doesn’t pay enough for you to buy new ones.
Woody (the fat bevan loser), I’m not surprised that you missed the clever joke. After all it was original & an original joke is tough for you to comprehend!!
Nice racist comment!
I will NEVER join your club!!
For your information, the BMW’s bald spots appear quite quickly because I need to drive up a long hill to my house overlooking Sydney Harbour!! Whilst my tyres are getting replaced, I just drive the Lexus to work. Swallow that while you waddle around in your overalls!!
i’ll give you something to swallow!
I was hoping you would get my racist comment …. nice that you didn’t dispute it to. Don’t they have traction control on your BMW …must be an old one, my x5 has no problems on the boat ramp at all maybe you should upgrade
just looked at the map IASM.com you are right, it is a long drive to Penrith but can you really see the harbour from there?
Woody, you don’t need to be Einstein to work out that you have intelligence far below that of a person with the earning capacity to own an X5! Nice try.
How did you know that my family & I own investment properties all over NSW, including Penrith? I have gained immense enjoyment from having my staff evict people like you from a number of our houses over the last couple of years. This is how I have gained so much insight into the way you people live.
your powers of observation are outstanding today you are correct I don’t have the intelligence but I do work long hours so I’m doing all right……Oh and I did manage to get a woman pregnant who is a whole lot smarter that I am and rakes in the cash injecting botox or carrying out other cosmetic procedures into rich fags like you.
Tip 1. All women fantasize about sweaty tradesmen wearing tool belts it’s a primal thing.
Tip 2. When getting married always check the future potential earnings of your spouse.
IASM – I told my bus driver Tony what you said – he said to blow it out your ass. I ride the bus, I dont drive it, unless you count your mum? If you do then I guess you could say that I drive Sydneys biggest bus everyday….
Riding the bus is underated because it gives me quite a bit of satisfaction to look out the window from the transit lane as you and your BMW friends crawl along at a snails pace, spending 2 hours a day of your ‘valuable time’ bumper to bumper. Probably gives you time to make a list of the things you love about yourself though so it is most likely time well spent in the opinion of your shallow little group of friends. Keep on truckin’
Woodless, I can picture your peroxide blonde bimbo blob bevan wife now cutting toenails for a living … what a classy gal she must be!
Tip 1; I don’t believe their primal sexual attraction extends to obese men past their prime who sweat just getting into their overalls each morning. I’d like to suggest that she would be more interested in having an affair with some of the fit intelligent Amani suit wearing gentlemen who take pride in their appearance and frequent her “salon.”
Tip 2; Women who feel that they are the intellectual, financial and/or career-wise superior of their husband will almost always have unsatisfied needs which will grow & grow over time….!!!
Marteeen, you are not the smartest man, but at least you’re funny.
FYI, winners like me head to the office or gym before peak hour & therefore miss the traffic. We then stay in the city after work picking up women.
Her salon as you call it probably cost as much as your harbour side house to fit out and as i said the only men she sees all day are Amarni wearing fags
Woodless, does she own the salon or is she just one of the minions like you?
I am NOT a homosexual.
Best laugh I have had all day, IASM is really a goose, everytime he opens his mouth it seems he is just changing feet.
Krusty, what in hell does that mean????????????
Evertime you make a comment, you give the boys more ammo to fire back at you, is what I mean.
1. yes she does
2. she is a practising nurse consultant not a hairdresser (in 2 years she will be able to put letters in front and behind her name not just behind like you)
3. I don’t need to defend my wife any further as some of the people on this site have met her on many occasions and they will tell you I am batting well above average in the marriage stakes. P.S. we have been together for 20 years if I wasn’t man enough I’m sure she would have left by now.
4. she is a red head not blonde
You may not be gay but by your own admission in previous blogs you don’t have much luck with the fairer sex, you claim to be independantly wealthy, own a house over looking the harbour, drive a flash car, wear flash clothes, take care of your appearance, work out each day at the gym, have a high paying high powered job, a real mover and shaker about town, own other real estate, get flown interstate to watch tennis from the corporate box while being wined and dined by execs, so cool that you consume drugs with out fear of addiction/death, articulate, humorous (at times), respecful to your parents/heritage, are a non bevan, stand up non racist citizen of this country I don’t understand where this girl crisis comes from.
I can’t believe that you would have any time during the day to contribute to this site with a life that must be as busy as yours (even if you have staff I’ve always found the more staff you have to do your job the more busy you are trying to keep them busy and profitable). Surly the girls are knocking down your door ?
SJ I think we need to start a charity drive to get IASM.com laid more often. Maybe you could start an overtising blitz on this site and we could carry out our own market research into this phenomenon and see if there is any chance it works …we could always photoshop his image to improve it
Woodless, your wife seems to be driven & successful. I’m impressed and surprised. How did YOU attract such a high calibre of partner when you don’t sound like you have much going for you at all?? I do admit I don’t have much success alluring the opposite sex. IT IS FRUSTRATING!!!!!!! Especially when I hear someone like you has somehow seduced a quality companion. I admit that I’m not very good-looking & a bit on the skinnier side though, so it does make it difficult to have the confidence to approach girls.
I do note however that SJ isn’t exactly Brad Pitt & apparently he regularly beds different women!! Why Why? Maybe it’s because he’s a muscular guy (difficult to tell from the headshot alone)& girls like that?
If anybody can help me out, I’m all ears…
Krusty, thanks for the email, but I didn’t mean help me out in THAT way!!
Are you listening…I’M NOT GAY!!!
And not very happy either by the sound of it.
just browsing the web, came across “not a smart man”….who is the hottie in the photo?
A very interesting topic, although not much discussion ensured. What to comment to?overtising? iamasmartman? or Woody?. Lets start at the beginning. overtising, absolutely it exists, yes it has its pros and cons. Britney Spears wouldn’t be where she is without overtising, men wouldn’t know where to get help for their erectile dysfuntions without nasal delivery technology (God I am sick of that radio ad!) and i wouldn’t know that mcdonalds is the greatest place on the earth to eat, yet there is another side to this debate. Remember when the grim reaper ads came out for AIDS…the research showed that most people changed the channel, or dismissed what they were watching because it wasn’t what they wanted to see, the same with those horrible car crash ads, who wants to see those, we all know what can happen!!! we want what is nice, comforting and makes us smell and feel good. (as well as give us a hard on!) (which I am all for!!!) so overtising definately works for me, as long as it is something I want.
Next: iamasmartman. i do not know you, but your comments seem quite rude and obnoxious towards woody. Now woody may be a wanker for all i know, but how dumb, rude or obnoxious can he be if he is married to a smart woman and you aren’t having much luck at all in the girl stakes. Let me tell you, for a guy to brag about a girl, like he does about his wife, he can’t be such a bad catch. Woody i bet you are one hot tradesman….my vibrator needs fixing, can you do a call out to come and fix it for me? I pay well, not just cash:)
oh and by the way guys adds is something you do on the calculator. Try ADS.
to iamasmartman: You sound like a smart guy. I find it hard to believe that you can’t get a girl, maybe i could give you some advice to help! Girls love smart, well dressed guys in hot cars, maybe you are just looking for the wrong type of girl?
Blowgirl, what type of girl should I be looking for?
What type of girl are you?
Start with ones that put out IASM.
Krusty, that’s the 1st intelligent point you’ve ever made! Thankyou.
Just trying to help you out. Once you have mastered the easy girls, then you can step up.
Do you know any that may be interested?????
Yes I do, we have $50 specials advertised in the newspaper everyday down here
Are you in Melbourne?
Bit further south, but not for much longer
I’d like to expand a little on Marteen’s comment about the number of ads on this blog.
I don’t think it’s an instance of overtising, which I would interpret to be bombardment on a single topic/product to raise interest in the topic/product.
This, however, is merely an example of advertising outweighing the content in order to make money off the ads, which seems to be very common in commercial media.
Shame shame shame Shirvy!
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The content – ad ratio on notasmartman.com is far lower (and better) than that of any newspaper across the universe….. well, except for the “Daily Worker”.
I enjoy that all my knowledge of communist propaganda comes from Seinfeld and the Simpsons….
Back in your hole Derryn.
SJ
Brain of a Rabbit, Make money “from” the ads dumbo. “From”, not “off.”
Libel that!! Goodnight!!
What does Google say?
“make money off”: ~2,490,000 hits.
“make money from”: ~619,000 hits.
Popular usage favours my way. So it’s probably the wrong way
One of the links from my google search was interesting:
“How to make money off your blog”
http://www.washingtonpost.com/wp-dyn/articles/A43241-2005Jan27.html
Shirvy, when can we get notasmartman.com merchandise?
..ah the rabbit has proven to be easy prey & fallen into my trap.
I shall give you credit for the constructive tip for SJ.