Aug 28 2008
PKF – Smoke screen?
I see a story in the news today about Cronulla sharks sponsor PKF, who are an accounting firm, reviewing their sponsorship of the club. Their concerns appear to be that they have sponsored Cronulla and intern Cronulla is to blame for Greg Bird’s apparent attack on his girlfriend. While Bird has been charged and it appears likely that he is goneski again the old adage innocent until proven guilty appears to be goneski too.
PKF have stated that “Our brand and image are everything. Quality and respect – it’s hard to keep talking to staff and clients about this if we don’t stand by it”
Yes, that’s what you should be concerned about! I have heard it all now, a bunch of accountants concerned about quality and respect. Where would those two lie in respect to an accounting firm I ask?
Quality. WHAT? you treat people real nice as you rip them a new one?
Respect, last time I checked accountants are below used car salesman on the respect scoreboard you bunch of self absorbed walking abaci.
Scenario 1. Tell the truth PKF. You are using this as a great free bunch of sponsorship in the media and you are strategically taking advantage of the free publicity.
Scenario 2. Tell the truth PKF. You paid a bit much for that sleeve sponsorship, hard times have hit and you want to get out. A couple of the senior partners have spent to much on purchasing the 52 foot sports-fisherman and the extensions to the house may have been a little unnecessary. Tell the truth PKF, you want to cut your losses and Greg Birds timing couldn’t have been better.
What about you, do you think that a footballers off field folly can really effect the “respect” or perceived “quality” of a sleeve sponsor? or has PKF got ulterior motives?
For a business that plays heavily in the corporate space i don’t see an appropriate link as to why PKF would even consider sponsoring the sharks. Very little brand alignment, if any at all. My guess is it’s the CEOs favourite team.
The turn in the market would have severely affected their corporate advisory business and I reckon you’ve hit the nail on the head SJ – the execs are looking for any excuse possible to exit their 3 year contract, and Bird just handed it to them on a platter.
The CEO is the reason nearly every company sponsors teams, especially motorsport.
Rubish rubish rubish. This company operates in my industry and it is nothing to do with conspiracy theories.
The acts of Bird reflect badly on the club and the sponsors in most peoples eyes. The sponsor is trying to save face as best they can and that is it.
Surley Craig Bird’s girlfriend is daughter of the CEO.. that makes for a much better Today Tonight story
SJ, Your views are cynical, as usual. However you are indicating a higher degree of business acumen than I have given you credit for.
Velcrap, the quality of fare you’ve had lately must be of a higher than usual standard. Have you been listening in to some intelligent executive conversations going on in the back seat? Your insights here are very sophisticated, accurate & infer a level of knowledge I didn’t believe you had.
Tigress, your generalisation is too broad but certainly does have merit.
Boring, your comments reflect either naivety or stupity. I would bet on stupidity!
The Key, welcome aboard. I hope you ejoy what we do here on our site & stick around for the long hall. What are your thoughts on bevan/bogans?
The Key, “ejoy” is an example of the shorthand we sometimes use. It means “enjoy.”
Bogans from Logan? or just in general
I from down south… home of the uggboot, flannelette Shirts, Levi californian jeans, Dunlop KT26′s and VB Commodores..
or just called Adelaidian’s..
nice to be on board…bring on some ramblings as I leave you with my favourite quote.
“how common is common sense”
Thanks IASM – just for the record, i still think you’re a lying little sook who got beaten up too much at school and now spends his days e-bashing people in between serving BBQ chooks at your Dad’s take away shop.
To the old Velcrap, welcome back.
I will warn you though if you keep this boring uninventive rubbish up & I’ll again join the majority who don’t even read your posts.
Your humour & intelligence was sustained for only 2 comments……..what a surprise!
LIFT YOUR GAME!!!!
IASM, will you be driving your grey import GTS Skyline around Cabramatta tonight?
I drive a BMW you halfwit!
Are we supposed to be impressed that you drive a BMW? Must have traded the Skyline and got cash back.
Not bad Krusty.
You bevan losers will never get over the fact that while you were smoking behind the toilets at school I was either studying or working out at the gym. So while you thought you were clever at the time picking on the smart guys like me at school you…now you’re driving your old second hand heaps of crap cars, working your dead-end jobs, living with your fat bevan girlfriends…while I get a new sports car every 2 years, have a very successful career & am dating a beautiful fit young girl!! Who’s laughing now!!
I’ll bet she’s laughing at you
She does enjoy my sense of humour.
How’s your bitter little life going Velcrap? Having trouble paying the mortgage I’ll bet. Maxed out the credit cards I’ll bet. Blaming the government I’ll bet….”bloody interest rates…how’s a man supposed to get a head…”
Typical bevan loser with no self-control. You make me sick to my stomach!
I don’t drive a second hand piece of crap as you put it. Granted our car might be turning 5 years old, but it was purchased new, as for the car I drive, it is 12 months old and is replaced every three years. It has three petrol cards in the glove box and this car does not cost me a cent to run.. So I guess while I was down behind the toilet block having a smoke and picking on dweebs, at least I still got an edumacation.
Are you in the taxi business with Velcrap?
Prestige Limos, we hire out to wannabe business men like yourself.
Stop wishing that I’m not as successful as I appear & start doing something with your own life so you can get what you wish for! Study, apply yourself to your goals & it’s not too late for you Big K!
I will be down in Sydney for business on Monday and Tuesday, maybe we could meet up for a latte and a croissant. You could then enlighten me on how to run an efficient chicken shop.
A court case is not “business!”
By the way, it’s Peking Duck not chicken you “niff!”
It is business if you are on the legal team. And what was the duck looking at?
My hat’s off to you.
Bevan of the week? – ANDREW SYMONDS!!
Typical Queenslander.
Agreed, how sad must your life be if you are so bored with cricket that you go fishing instead. Just for the record, I would rather watch paint dry than go fishing.